FREE RESOURCES
THE PURPOSEFUL PRODUCT
Every product has a purpose. And that purpose should be thoroughly defined and mapped out well before any product development activities begin. Similar to your business mission/vision, defining your product’s purpose should act as a roadmap to product design and development, not to mention your go-to-market strategy.
Start with the “Why.” Why are you doing this? Then moving into the specifics regarding your business AND the product(s) you intend to launch.
The free download is a comprehensive list of questions that will help you take it to the next level of product development— preparing you for design, sampling and production.
THE PRODUCT BRIEF
Or as we like to call it The Sample Design. This free download is a one page document that we ask customers to complete prior to starting any product design discussions. We will talk through it more as we discuss the design, but having already thought these things through will do nothing but save you time and money in the end. This is where you start talking features, function, and aesthetics.
For those just entering the product launch phase, this document will help provide a good overlay for the things you’ll need to start considering.